Swedish TV channel will cover The International 3

Yennan on 2013-07-31

Exposure in more mainstream media such as television is particularly good Esports that thrives on sponsors getting their desired viewership. Which is why it's good news that a Swedish TV channel has announced that it will be covering The International 3, with WC3 Dota Legend Kim "Drayich" Larsson as the excerpt who will be examining the matches together with the host Martin "Soxter" Edman and report Christian "Hellspawn" Lord.

The site for it here has also taken the initiative of explaining DotA's basic mechanics and gameplay, hoping for it to engage more casual viewers and hook them into the action.

The growth of Esports relies on the support of the existing community as well as the people who end up either being part of the scene directly or as spectators. Exposure on local TV channels definitely help in this and if executed properly, should bolster interest from Sponsors and the like. StarCraft: Brood War's popularity in South Korea was helped for sure by the TV coverage. Things are looking good with Sweden taking the first step in doing this for DotA 2.

Source: TV6, a big TV-channel in Sweden, will cover The International 3