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Kitara on 2013-02-04



Singapore, 4 February, 2013 – Fans of Chinese Wuxia games in Malaysia and Singapore will now have the opportunity to play the highly anticipated Chinese mythology game New Gulong Online (新古龍Online).


After the successful launch of the first mega epic Wuxia online game - PAL Online (“Xin Xianjian Online”,or “新仙剑 Online”) – developed by Shanghai-based award-winning games developer, Dream Square, IAHGames will launch another blockbuster Wuxia online game.


This latest game – New Gulong Online – is developed by Zealot Digital International Corp, a subsidiary of Taiwan’s first listed computer games company, Softworld International.  IAHGames, which has close links with the Taiwanese games market and a market leader in Southeast Asia, uses its extensive knowledge to effectively market Chinese Wuxia blockbusters in this region.


Unlike the old Gulong Zhengba launched in Taiwan and Hong Kong in 2012, New Gulong Online has incorporated the use of new technology to provide gamers with a better and smoother game play.


IAHGames has partnered Zealot Digital, which has game development divisions in Gaoxiong, Taiwan and Singapore, to create New Gulong Online at a cost of TWD 500 million (S$21 million).


Singapore has played an important part in developing New Gulong Online as the games engine was designed by the Singapore team. Gamers in Indonesia and Thailand will also be able to enjoy the game – it will be introduced to the two countries in their respective languages of Bahasa Indonesia and Thai later this year.


Based on the popular Chinese Wuxia novelist Gulong, New Gulong Online is the latest Massive Multiplayer Online Role-Playing Game (MMORPG) by Zealot Digital. More than a hundred people from Zealot Digital’s team spent three years to develop the game.


The game captures the essence of Gulong’s story with its six warring factions and hundreds of Kongfu fighting styles. Gamers can marvel at the high quality graphics depicting minute details of the game


GuLong Online’s main story content is derived from the popular novels “Passionate Swordmaster & Heartless Sword”「多情劍客無情劍」, “Xiao Li Swift Darts”「小李飛刀」, “Ultimate Pair”「絕代雙驕」and “Adventures of Lu Xiao Feng”「陸小鳳傳奇」.


Game players will meet and interact with many established characters and heroes from the classic Gulong novels, and experience the many aspects of Chinese Kongfu and weapons. There are more than 6,000 story plots and adventures and over 200 monsters and story scenes to keep players entertained with New Gulong Online


Chin-Po Wang (王俊博), Chairman of Softworld said, “Southeast Asia, which is expecting to have 117 million gamers and estimated games revenue of US$1 billion, is a lucrative market for Softworld to expand into. With such a large gaming community, we are keen to capture more gaming revenue beyond our traditional North Asian markets.


“This is why we are translating the game into Bahasa Indonesia and Thai for the gamers in the respective countries. IAHGames has an excellent track record of distributing online game chartbusters and with their 45 payment gateways and localisation capabilities, we are sure New Gulong Online will be a hit in Southeast Asia.”


IAHGames Group CEO, Mr Roland Ong said, “Southeast Asia has a gaming community of more than 50 million gamers. IAHGames will be launching a variety of games genre into the Southeast Asia region including Chinese Wuxia. Just in Singapore and Malaysia alone, the gaming industry boasts about 7 million gamers for us to market New Gulong Online.


“Also, the response to the launch of our very first Chinese Wuxia online game – PAL Online – is very encouraging. In the one week of its close beta period, it saw more than 30,000 registered gamers – 85 percent of whom came from Singapore and Malaysia. So, we intend to introduce more Asian online games into the region in the near future, and create a win-win situation.”


The closed beta testing will be at the end of the first quarter of this year. Gamers will experience the treacherous dungeons, new skills, and various in-game activities such as auction houses, item mall, and VIP benefits.


About the Game

New Gulong Online has a wide spectrum of features which includes:

•        Over 100 Characters from the Novel Series

•        Stories from more than 10 Novel Series

•        More than 6000 Story Quests

•        Over 100 Monsters and Antagonists

•        More than 100 Story Scenes to explore

•        Over 10 Pets and Companions to collect

•        Over 20 cleverly crafted Story Dungeons



A screenshot of the Faction Wars

Faction is a feature fully integrated into all aspects of game-play.


New Gulong Online features six powerful Factions, each with their own conflicting agendas for players to ally with.


The six Factions to choose from are: YiHua Palace, Villian Valley, JinQian Sect, WanMa Hall, PiLi Sect, Tang Sect.


Players can get involved in weekly Faction Wars to show their prowess and conquer territories and resources. 


Weapons of Legend


Screenshots of a Legendary Weapon


Different kinds of weapons are essential in GuLong’s novels. New Gulong Online features 10 Legendary weapons from the Bai Xiao Sheng’s book: “Legendary Arms Manual”. These Legendary Weapons grant the wielder untold power and knowledge of Hidden Skills.


Players will have the opportunity to participate in the weekly Legendary Tournaments where they will fight for the right to wield the Weapon of Legends – but only for the week they earned it.


Personal Mansion

A screenshot of the User-Interface of the Personal Mansion


For players looking for something more leisurely, they can enjoy mini games, harvest specially crafted materials and hire heroes into Factions.


Item Mall


In New Gulong Online, there are over 200 items such as weapons, healing potions, armour available in the games Item Mall. Players can buy the various items to help them in their quests and adventures – improving the overall game play experience.


For more updates on New Gulong Online, please stay tuned to IAHGames website:, and facebook:




About IAH Games


Headquartered in Singapore, IAHGames is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award-winning titles including EA SPORTS™ FIFA Online 2, Granado Espada, Counter-Strike™ Online, SuperStar Live, FairyLand 2, Dan Dan Tang, Sevencore, New PAL Online, and New Gulong Online.


One of the first online game companies in the world to receive ISO 9001:2000 certification for “Distribution and Operation of Online Games”, IAHGames executes a unique “One Market, One Asia” strategy that offers developers and publishers a one-stop distribution service for multiple countries.


About Softworld International


Softworld International Corporation is a multinational online game company founded in 1983 and is the first Taiwanese game company to be listed on TWSE in 2001. With diverse businesses, Softworld and its subsidiaries formed one of the biggest game groups in Asia. Softworld currently focuses on the development and distribution of online games such as MMORPG (Massive Multiplayer Online Role Playing Game) and has its operations in Taiwan, Hong Kong, Macau, and Southeast Asia and is expanding globally.


About Zealot Digital International Corp.


Zealot Digital is the online games development company wholly owned by Softworld. It has more than 200 game development experts and it aims to establish itself as a world class game developing team. With its advanced technology, experiences, and the support from Softworld, it is confident to build its name on the earth as an Asia game developing specialist.



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